Smart Engagement by John Aston

Author:John Aston [John Aston, Alan Knight]
Language: eng
Format: epub
ISBN: 9781910174197
Publisher: DoSustainability
Published: 2014-01-15T00:00:00+00:00

Identify stakeholders

Identifying and mapping stakeholders involves identifying the people or groups who have a stake in the ‘Why’ (purpose) and the ‘What’ (scope) of the engagement. To start with, it is often useful to identify groups or organisations rather than individuals.

Case study 8: European mining company

A new company purchased mining rights to a gold mine in Eastern Europe. In this region, companies (and many other forms of organisations including government, NGOs, UN bodies and other international organisations) historically tended to only engage directly with the local mayor and other relevant elected officials. The new company has found that this does not work. From a practical business risk perspective, it doesn’t make sense to build a long-term business with a mayor who is in office for a limited time period and with a limited mandate, and who may have existing and conflicting commitments to those who helped him get elected (party bosses, local interest groups, personal interests). It proved much more beneficial to engage with a broad range of groups who could represent a range of needs, values and interests and who could deliver a balanced result, rather than specific individuals who could skew the results due to private interests.

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